Our Selling Strategy

While most sellers think they are hiring a listing agent –
what they are really doing is hiring a marketing professional!

Marketing Matters

Our first goal is to make your home stand out from the competition. We accomplish this by creating a strategic, property-specific marketing campaign for your home to grab the attention of active buyers, both online and in print. This is done through the use of high-quality professional photography, vivid virtual tours and creative written copy.

A Unique Property Deserves a Unique Marketing Plan:

Every home has its own story – the unique character, charm and style that made you select it for your home. As such, we feel that every home deserves its own unique marketing plan to best position it in the market.

As part of our service, we will collaborate with you to explore your home’s special features and use our proven marketing techniques to highlight its distinctive qualities and value.

Professional Photography is essential in telling the story of your home. As such, we include professional, high-definition photography for every listing as part of our full-service listing suite.

Our professional photographers work hard to create a portfolio for your home that helps a buyer understand all that your home has to offer.

Property Merchandising – We INVEST in your Property!

Professionally Designed Flyers and Virtual Tours:
The photo portfolio will then be used to create vivid, high quality collaterals. These marketing pieces are extremely important as they set a tone for the buyer regarding the quality of your home and flyers are often used as a “take-away” to aid the buyer in remembering your property. View Virtual Tour Sample

In order to make your home stand out, our team includes:

• Professional Photographer
• Professional Videographer
• Professional Drone Operator
• Professional Staging Assistance

Please take just a moment to enjoy this preview of a recent listing video:

Home Book / Special Feature Cards

In-home Display Items:
Our staff creates a “home book” for every property that includes information about the neighborhood and schools as well as any upgrades and the property disclosures. It is important for buyers to feel connected and confident with the information we provide about your home.

And, as part of telling the story of your home, we utilize property specific “special feature cards” to highlight any unique or high quality features or upgrades that a buyer might miss as part of a normal showing.

Unparalleled Internet Presence and Social Media Exposure

Nothing can bring your home to life, or convey its true appeal, better than a vivid online digital experience. However, that only matters if someone actually sees it!

With over 90% of all buyers starting their home search online, an understanding of online marketing has never been more important! As a nationally recognized e-PRO certified agent, I have both the training and experience to take your listing to the next level.

Your home will be featured on the Berkshire Hathaway website, the Barton Team websites and blogged about on multiple real estate related portals. In addition, numerous social media postings will be made about the property and you will receive a easy to post announcement for your home’s listing. All of these steps work in conjunction to create the SEO (search engine optimization) that drives buyers to your listing.

In addition, with the use of a paid IDX, our web listings feed to over 40,000 Websites, Video Sites, Social Media Sites and Mobile Sites Across the World!

We don’t just say what we’re going to do… WE PUT IN WRITING! The use of our Written Marketing Plan has created in excellent results for our clients.

The Barton Team is committed to providing fast, professional and courteous personal service so you can fully understand the details and feel at ease throughout the home selling process. Our trained and certified agents specialize in the North Metro Atlanta real estate market (North Fulton, Forsyth, East Cherokee and East Cobb) and are prepared to sell your home to the right buyer for the best price.

When you are ready to sell, let us help you position your home to win in this market!

Request a Free Market Analysis of your home!